We have a couple customers providing shared hosting from our cloud computing service.   There are two main advantages that those customers see in coming to us instead of building their platform themselves out of colocated servers or other non-cloud approaches.  The first advantage is that AppLogic provides near instant scalability and automatic self-healing features that allow the hosting companies to see improved reliability over hosting on physical hardware, as well as paying only for the resources they use.  This is important for small but growing shared hosting companies, because their cloud computing costs are kept in proportion to their business.  Because of AppLogic's paradigm of a physical datacenter implemented in the virtual domain, moving their shared hosting system (Cpanel, Plesk, etc.) to the cloud is very easy.

The second advantage is that we are essentially their IT department, managing AppLogic for them and handling all system administration.  This frees them from having to have deep technological expertise in order to host their customers on a reliable platform.  All they have to do is to use the control panel in their shared-hosting software to respond to their customer needs.  But more importantly it allows them to be in the hosting business and make money on it while their focus is actually elsewhere (usually on building successful ecommerce sites for their customers.)

Clearly, these advantages aren't going to be viewed as critical to some existing hosting companies, especially ones with deep technology skills.  But by lowering the barrier to being a shared hosting provider, AppLogic based cloud computing can help companies that are "accidental hosters" doing shared hosting as a side business become successful and serve their customers well.

If you are interested in learning more about shared hosting in the AppLogic Cloud at ENKI, we have a white paper describing how you can capture more income from your customers as they grow within your shared hosting environment.  Please contact us to receive the white paper. 

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